How will privacy concerns impact the future of digital marketing? The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
An insight into the 10 hot topics of 2022 Economist Impact and the World Federation of Advertisers (WFA) invite you to a webinar where deputy editor of The Economist, Tom…
På vej mod trygge og ansvarlige medier Vil du være med i opstarten af den globale brand safety-platform GARM i vores nordiske lande? GARM (Global Alliance for Responsible Media) er…
What does Cannes Lions tell us about the future of advertising? With 2021’s Cannes Lions International Festival of Creativity having covered work from the last two years instead of just…
How will Digital Services Act and Digital Market Acts impact advertisers? Join us on 8th July to discuss the EU Digital Services Act and Digital Markets Act, two legislative proposals…
Join us as we dig into global media pricing trends WFA’s Outlook is the industry’s reference point for global annual media cost inflation and deflation. Mark Gallagher, OMG’s pricing supremo (and…
Insights from a global marketing and sustainability study Three sessions across three time zones will look at the global trends as well as the regional (Asia, EMEA and the Americas)…
How will changes in data privacy impact advertisers? Join this first in a series of webinars as we hear from thought-leaders from all sides of the industry, on the changes…
Et forecast af de globale mediepriser viser store stigninger på især tv og digital video, mens væksten er noget mere begrænset for print. Undersøgelsen dækker 19 markeder herunder 9 europæiske.
Når en annoncør køber for 1 kr. programmatisk indkøbte digitale medier, forsvinder 15 øre sporløst. Nu skal en amerikansk undersøgelse kaste lys over dette store mørketal.
En række globale annoncører er gået sammen om Planet Pledge, der sætter markedsførere i en position, hvor de kan hjælpe med at lede deres brands reaktion på klimaændringerne og hjælpe forbrugerne med at handle mere bæredygtigt.
Why does Purpose Turn into Failure? Join the inimitable Mark Ritson as he challenges the marketing and advertising industry on growth drivers and barriers; including the power of diversity on…
