Spotlight on global production – 2021 and beyond

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How can you optimize global content production? Join WFA & guest speaker from TKM Consultants as we share and discuss findings from our recent joint study on Global Production, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments. WFA members are given the opportunity to […]

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Webinar: Benchmarketing data safety and risk across the industry

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An analysis and benchmarking of data safety and risk across the industry Trackers on websites and apps continue to be seen by many marketers as an essential tool to deliver relevant content and advertising. But some trackers carry more risk than others when it comes to data safety. Last year, an analysis based on Global Data Bank’s Data […]

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Spotlight on reversing the decline in advertising effectiveness

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How can great human work make a change? Join System1’s Chief Innovation Officer, Orlando Wood, as he shares insights from his latest book, Look out, published by the IPA. If his previous book, Lemon, was the diagnosis, this is the course of treatment - an exploration of how to make great, vivid, human work in a […]

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Spotlight on Shift – a marketing rethink

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How should marketing prepare for the future? The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar. With the use of research from the Singularity […]

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Spotlight on the media world of tomorrow

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Media will change. But how? The future does not look any easier. The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar. With the use […]

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