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Webinar: IFBA’s Enhanced Responsible Marketing Policy

10. november 2021 @ 10:00 - 11:00

HFSS standard

What is the new global standard for HFSS advertising?

In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children of products high in fat, sugar and salt. Join our webinar to understand the background to this voluntary global initiative and find out what compliance means in practice.

The World Federation of Advertisers is proud to announce the conclusion of negotiations on the International Food & Beverage Alliance (IFBA)’s 2021 Global Responsible Marketing policy, which replaces the previous rules agreed in 2014.

Under this new global policy, chocolates, candies/confectionery, potato crisps, soft drinks and ice creams will no longer be advertised to children under the age of 13. The new agreement is supported by The Coca-Cola Company, Danone, Ferrero, General Mills, Grupo Bimbo, Kellogg, Mars, Mondelēz International, Nestlé, PepsiCo and Unilever.

When and how

Online webinar

Session 1: Wednesday, November 10, 10.00 – 11.00 Copenhagen Time
Session 2: Wednesday, November 10, 16.00 – 17.00 Copenhagen Time


Participation is free for all members of DAOM (Danske Annoncører og Markedsførere). You are required to either login or create an account on the WFA site.

Register here

Please reach out to Holger Wilcks, DAOM, at, if you experience trouble registering.


10. november 2021
10:00 - 11:00
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World Federation of Advertisers
+32 (2) 502 57 40
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