- Denne begivenhed er allerede afholdt.
Spotlight on reversing the decline in advertising effectiveness
januar 25 @ 17:00 - 18:00Gratis
How can great human work make a change?
Join System1’s Chief Innovation Officer, Orlando Wood, as he shares insights from his latest book, Look out, published by the IPA.
If his previous book, Lemon, was the diagnosis, this is the course of treatment – an exploration of how to make great, vivid, human work in a world that’s turning dangerously inward.
Peter Field calls Orlando’s new book “the playbook for rebuilding the effectiveness that advertising has lost over the last decade”. Rory Sutherland describes it as “ground-breaking”.
When and how
Tuesday, January 25, 17.00 – 18.00 Copenhagen Time
Participation is free for all members of DAOM (Danske Annoncører og Markedsførere). You are required to either login or create an account on the WFA site.
Please reach out to Michael Stein, DAOM, at email@example.com, if you experience trouble registering.