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Spotlight on reversing the decline in advertising effectiveness

januar 25 @ 17:00 - 18:00

Gratis
spotlight on reversing decline

How can great human work make a change?

Join System1’s Chief Innovation Officer, Orlando Wood, as he shares insights from his latest book, Look out, published by the IPA.

If his previous book, Lemon, was the diagnosis, this is the course of treatment – an exploration of how to make great, vivid, human work in a world that’s turning dangerously inward.

Peter Field calls Orlando’s new book “the playbook for rebuilding the effectiveness that advertising has lost over the last decade”. Rory Sutherland describes it as “ground-breaking”.

When and how

Online webinar

Tuesday, January 25, 17.00 – 18.00 Copenhagen Time

Registration

Participation is free for all members of DAOM (Danske Annoncører og Markedsførere). You are required to either login or create an account on the WFA site.

Register here

Please reach out to Michael Stein, DAOM, at michael@daom.dk, if you experience trouble registering.

Detaljer

Dato:
januar 25
Tidspunkt:
17:00 - 18:00
Pris:
Gratis
Begivenhed Kategori:
Begivenhed Tags:
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https://wfanet.org/events/item/3556/spotlight-reversing-the-decline-in-advertising-effectiveness

Arrangør

World Federation of Advertisers
Telefon:
+32 (2) 502 57 40
E-mail:
info@wfanet.org
View Arrangør Website

Sted

Online