Brand Safety on YouTube
juni 1 @ 16:00 - 17:00Gratis
An update on YouTube’s recent brand safety changes
Participation in this event is free for members of DAOM. Here is the invitation from Google:
Welcome to this Northern Europe Webinar where we will give you an update on YouTube’s work with brand safety and suitability as well as go through any recent changes to tools and policies.
- Overview of Responsibility at YouTube and recent updates – Our #1 priority is an ongoing journey to protect our community of viewers, creators and advertisers while preserving the openness of our platform. We will briefly share our progress and recent updates on this important front.
- Introduce Brand Suitability Best Practices Guide – A new guide we are launching that details what each of our Brand Suitability controls is and principles for how they should be leveraged.
- The case for inclusive advertising – A thought starter discussion on how to remove exclusions on content related to ethnic and identity groups to avoid possible unintentional bias.
We will also have time for a Q&A.