Webinar: Cannes Lions Deconstructed

Online

What does Cannes Lions tell us about the future of advertising? With 2021’s Cannes Lions International Festival of Creativity having covered work from the last two years instead of just one, get ready for a bumper edition of Cannes Deconstructed! Delivered by WFA’s strategic partner for Creativity, Contagious, this expert analysis of the most significant winners […]

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Lancering af GARM Nordic

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På vej mod trygge og ansvarlige medier Vil du være med i opstarten af den globale brand safety-platform GARM i vores nordiske lande? GARM (Global Alliance for Responsible Media) er et annoncørinitiativ, som drives af World Federation of Advertisers (WFA) for at påvirke og bedre løse udfordringen med skadeligt indhold på digitale medieplatforme. Baggrund GARM […]

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Webinar: Economist Impact presents The World Ahead 2022

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An insight into the 10 hot topics of 2022 Economist Impact and the World Federation of Advertisers (WFA) invite you to a webinar where deputy editor of The Economist, Tom Standage, will provide an exclusive, first insight into the top 10 topics of The World Ahead: 2022. The World Ahead is one of the most […]

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Spotlight: Preparing for digital media’s privacy-first future | Episode 2

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How will privacy concerns impact the future of digital marketing? The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers. This is the second webinar in a series of webinars from thought-leaders from all sides of the industry, on the changes that are coming […]

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Webinar: IFBA’s Enhanced Responsible Marketing Policy

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What is the new global standard for HFSS advertising? In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children of products high in fat, sugar and salt. Join our webinar to understand the background to this voluntary global initiative and find out what compliance means in practice. The […]

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Spotlight: Preparing for digital media’s privacy-first future | Episode 3

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What will the cookie-less future mean for digital media? The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers. This is the third webinar in a series of webinars from thought-leaders from all sides of the industry, on the changes that are coming and […]

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Planet Pledge Spotlight on COP26

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What are the main outtakes from COP26 for brand owners? In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when the world met in Paris to chart a new, more ambitious course to prevent catastrophic climate change. Join WFA CEO Stephan Loerke and Project 17’s Gail Gallie in […]

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Spotlight on global production – 2021 and beyond

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How can you optimize global content production? Join WFA & guest speaker from TKM Consultants as we share and discuss findings from our recent joint study on Global Production, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments. WFA members are given the opportunity to […]

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Webinar: Benchmarketing data safety and risk across the industry

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An analysis and benchmarking of data safety and risk across the industry Trackers on websites and apps continue to be seen by many marketers as an essential tool to deliver relevant content and advertising. But some trackers carry more risk than others when it comes to data safety. Last year, an analysis based on Global Data Bank’s Data […]

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Spotlight on reversing the decline in advertising effectiveness

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How can great human work make a change? Join System1’s Chief Innovation Officer, Orlando Wood, as he shares insights from his latest book, Look out, published by the IPA. If his previous book, Lemon, was the diagnosis, this is the course of treatment - an exploration of how to make great, vivid, human work in a […]

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Spotlight on Shift – a marketing rethink

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How should marketing prepare for the future? The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar. With the use of research from the Singularity […]

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Spotlight on the media world of tomorrow

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Media will change. But how? The future does not look any easier. The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar. With the use […]

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