GMW21 – Uniting Against Hate

Online

Can Advertising Help Fight Hate? The founder of the Anti-Defamation League will provide his perspective on the fight against hate, in the USA and around the world. He will be joined in conversation by WFA's President, Raja Rajamannar, as they explore the implications of tech as a multiplier of hate and the responsibilities of marketers. […]

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GMW21 – The Value of Better Marketing

Online

What good can marketing do? Mars' Lead CMO will share on their experience of building brands for mutual value. What that means for Mars' Associates, the people and pets that they serve, Mars' partners and, more broadly, what this means in terms of responsibility to society at large. This session will feature a global exclusive […]

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GMW21 – Stepping up for Good and Growth

Online

The case for diversity and inclusion World Federation of Advertisers' Global Marketer of the Year, Marc Pritchard, will talk about Procter & Gamble's journey in terms of diversity and inclusion within their company, amongst their partners and within communities around the world. With Marc Pritchard, Chief Brand Officer, P&G Registration Participation is free for all […]

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GMW21 – Welcome to Day Two: Better World

Online

Can Marketing Help Build a Better World? Opening remarks and a warm welcome by World Federation of Advertisers' CEO, Stephan Loerke. Registration Participation is free for all members of DAOM (Danish Advertisers and Marketers). Book your place here.

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GMW21 – Marketing and the Climate Crisis

Online

What Action is Needed? A world-renowned scientist and film maker, Professor Dr. Rockström, will share his insight on addressing the climate crisis. He will talk about his Netflix documentary with Sir David Attenborough and provide a shared perspective on the action needed. With Prof. Dr. Johan Rockström, Potsdam Institute for Climate Impact Research Registration Participation […]

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GMW21 – Making the Complex Simple

Online

Marketing Sustainability Sustainability is now a mainstream consumer trend. In this session, Conny Braams, Unilever's Chief Digital and Marketing Officer, will share the business case for sustainability based on decades of learnings from Unilever's sustainability journey, including the role marketers play in making sustainability choices simple and preferred. With: Conny Braams, CDMO, Unilever Registration Participation […]

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GMW21 – Global CMO Planet Pledge

Online

How Should Global Marketers Respond to the Climate Crisis? This session will focus on the global marketers' response to the climate crisis and will build on the findings of a global research initiative involving some of the world's leading global CMOs and marketers from 37 countries. We will also hear from one of the marketers […]

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GMW21 – Adapt or Perish

Online

Lessons on How To Change Adaptability is, once again, top of brand owners' agendas. Few however can boast the experience of Thai martial artist, entrepreneur and star of Asia's upcoming The Apprentice: ONE Championship Edition in terms of having to adapt to succeed in his journey to create Asia's largest global media sports property. With: Chatri […]

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GMW21 – China Reflections

Online

Views on a Rapidly Evolving Marketplace As a witness and participant throughout past decades, "China Oracle" Andrew Wu will share his personal observations and views on this rapidly evolving marketplace and people, with insights on what may look familiar, what may be contradictory and what may escape attention - especially under the pandemic circumstances. With: […]

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GMW21 – Driving Growth and Social Change

Online

How can Technology Improve Livelihoods? As the leading super-app in Southeast Asia, Grab offers unique perspectives into the role of technology in emerging markets to improve livelihoods, nation-build and create a safer regional community. With: Cheryl Goh, Group VP Marketing, Grab Registration Participation is free for all members of DAOM (Danish Advertisers and Marketers). Book […]

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GMW21 – Welcome to Day Three: Better Growth

Online

How Do We Balance Growth and Sustainability? Opening remarks by World Federation of Advertisers' CEO, Stephan Loerke. Registration Participation is free for all members of DAOM (Danish Advertisers and Marketers). Book your place here.

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GMW21 – Growth and the Peril in Purpose

Online

Why does Purpose Turn into Failure? Join the inimitable Mark Ritson as he challenges the marketing and advertising industry on growth drivers and barriers; including the power of diversity on one hand, to why well-meaning purpose so often ends in failure, and what to do about it. With: Mark Ritson Registration Participation is free for […]

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